ONO Yoshiko, Ph.D., Head of Promotion Office, Sakeology Center, and KISHI Yasuyuki, Ph.D., Director of Sakeology Center, conducted a comparative survey in Japan, France, and the United States to analyze consumer preferences for sake in support of its international expansion. The results revealed that although French and American participants are deeply rooted in wine culture, they expressed significant interest in and favorable evaluations of sake. In particular, sake with fruity and fresh aromas was preferred. Furthermore, this research indicates the importance of a multifaceted promotional strategy for overseas markets that not only emphasizes flavor characteristics but also conveys the cultural value of sake.
The research result was published in “Journal of Sakeology.”

[Paper Information]
【Journal】Journal of Sakeology, No.4 2025
【Title of the paper】Cross-Cultural Preferences for Sake: A Comparative Study of Wine Studies Scholars and Students in France and the U.S. and Japanese Sake Studies Students
【Authors】ONO Yoshiko, KISHI Yasuyuki
【doi】10.57517/sakeology.2025.4_42 (The linked website is in Japanese.)