On January 15, 2024, the 4th Sakeology Seminar in FY2023, “Strategic utilization of terroir in Japanese sake industry,” was held. In the seminar, TSENG Kuo-Che, Assistant Professor of the Faculty of Economic Sciences, Cooperating Faculty Member of Sakeology Center, gave a lecture on his research.

Mr. Tseng introduced his research findings that used simple tabulation and KH Coder (*1) of newspaper data to elucidate when, how (strategic utilization), and why the term “Terroir,” one of the core concepts in the wine culture, has been used in the sake industry.

Published Paper:
Kuo-Che Tseng, Yasuyuki Kishi (2023). Strategic utilization of terroir in Japanese sake industry. International Journal of Wine Business Research, Vol. 35 No. 4, pp. 505-520.

Analysis of co-occurrence phenomena in terroir newspaper articles (using KH Coder)

(*1) KH Coder is a free software for quantitative text analysis or text mining. (Quoted from the KH Coder website)

The 5th Sakeology Seminar in FY2023 is scheduled for March 2023.
*Sakeology Seminar is open to the faculty members and staff of Niigata University.