Research by Cooperating Faculty Member of Sakeology Center is introduced in Evergreen, Niigata University Web Magazine

The research on marketing of sake by ISHIZUKA Chikako, Ph.D., Associate Professor of the Faculty of Economic Sciences, a Cooperating Faculty Member of Sakeology Center, is introduced in Evergreen*, Niigata University Web Magazine.
Please take a look.

The Potential for New Market Development through Value Co-CreationNew conceptual framework obtained from case studies of companies in Niigata: A role model for value co-creation

Results of co-occurrence network analysis of Kayoi customers’ comments

*Evergreen, Niigata University Web Magazine, introduces feature articles on the university’s educational and social contribution activities as well as unique research topics.